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spotlight on Major projects

These are 7 major projects that Kevin has completed to date. Here you will find more information and details on these 7 that aren't covered on the home page. Feel free to move about the cabin.

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In 2025, Kevin lead the rebranding of K-Taekwondo in its evolution to an open franchise, resulting in the expansion from 2 studios to 5. This new brand identity maintained the original design iconography of the original brand, but innovated and updated the branding to be more open to franchising. The intention was to create a design package that could be easily deployed to new studios with a streamlined brand identity, consistent typefaces, and logomarks that can easily be applied to uniforms and various materials for sale in the studios.

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K-Taekwondo Rebranding and Tournament Design

Pasadena, CA
2025

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He designed, built, curated content for, and currently manage the new K-Taekwondo website for current and new students. Prior to this, K-taekwondo did not have much internet presence, and their website was simple at best. The new website is built to be visually interesting and hooks the viewer, while also designed to be scalable in scope as more and more studios are added. Streamlined internal student onboarding and student database system to optimize office worktime by over 40%. The new database system enabled any new master to have a fully functional studio system with just a few tutorial videos.

 

 

 

 

He managed the 2025 and soon 2026 California Invitation Taekwondo Championship Tournament that hosts 1000 competitors and 2000 Parents. Running the event was a massive undertaking, but it was incredibly successful and left a good impression on all of the competitors and their parents. There were minimal complaints, and this built good faith with numerous masters that will bring more students to the next tournament K-Taekwondo hosts. Kevin created all marketing and physical content for the event, including certificates, medals, trophy plaques, posters, info and wayfinding signage, encouraging repeat competitors. Check out all of the physical content below!

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©2026 by Kevin Strawn.

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